So who’s crushing it as a mum influencer in the UK?
Here’s our list of the top ten UK mum influencers, in reverse order taken from the ParentsStars platform & database as of August 2023, calculated by follower count.
The ParentStars platform and database is designed to automate and centralise many of the laborious processes involved in influencer marketing, freeing up more of your time and making multiple campaigns easy to run simultaneously.
You can select mum influencers by region, child’s age as well as by the usual social metrics like follower count, average engagement and percentage of ads. You can see which brands they’ve worked with before and analyse the demographics of their audiences.
All the information you need as an influencer marketer is in one place. You can plan gifting campaigns, build your own databases, track posts and even calculate the ROI of ecommerce sales deriving from influencers. The automated reporting options are second to none.
The platform tracks not just posts but Instagram stories as well. You can add your own notes and keep a record of their individual charges.
ParentStars is not just a platform but an agency too and can support your influencer marketing activities as much or as little as you need.
You can book a demo of the platform & database here.
ParentStars – the one stop agency for all your mum influencer marketing needs.
10. @feelslikehome____ | 47K followers, 1.8% engagement, 15% ads
9. @educatingmummy | 50K followers, 2.5% engagement, 15% ads
8. @myjourney_katie | 50K followers, 0.7% engagement, 0% ads
7. @erin.grace.b | 52K followers, 2.2% engagement, 25% ads
6. @the_hendy_family | 64K followers, 0.6% engagement, 40% ads
5. @cantillionhome | 88K followers, 0.6% engagement, 0% ads
4. @notyourbasicmama | 93K followers, 7.1% engagement, 5% ads
3. @parkersjourney08 | 109K followers, 10.2% engagement, 10% ads
2. @liveabouts | 121K followers, 4.1% engagement, 55% ads
1. manachaire | 313K followers, 2.1% engagement, 0% ads
