ParentStars Blog
Our blogs are for marketers involved in influencer marketing in the parent space. Subscribe below.
The Top Ten UK Mum Influencers on Instagram (by follower count)
So who’s crushing it as a mum influencer in the UK? Here’s our list of the top ten UK mum influencers, in reverse order taken from the ParentsStars platform & database as of August 2023, calculated by follower count. The ParentStars platform and...
Influencer marketing ROI best practice – 10 steps
Measuring influencer marketing return on investment (ROI) can be challenging but it’s important for understanding the effectiveness and value of your influencer campaigns. Here are some best practices to consider when measuring influencer marketing ROI:
How much cheaper is mum influencer content vs studio content?
Smart influencer marketing folk in the parenting sector have long realised that mum influencers are a fantastic source of high quality branded imagery that can be used in many areas of their marketing activities. They also know, that it’s probably way cheaper to...
Tiktok baby tantrum man ticked off by mum influencers
The irate South West airlines passenger who screamed at parents of a child who wouldn’t stop crying on a flight last week has been roundly criticised for his behaviour by mum influencers polled by ParentStars. Here’s what they said: @always.elliot_ One way to make a...
The 17 brands parent influencers love collaborating with (and why)
We were curious about which brands our mum and dad influencers liked working with most and why.
So we asked them.
There were three main reasons given why they liked working with certain brands so much.
What’s the secret to high engagement on Instagram?
For mum influencer Karen, it all started in July 2022 when Instagram changed their feed. She had been sitting pretty with 10,000 followers and 2% engagement. Brands were queuing up to work with her. Overnight hashtags stopped working, engagement fell and she began to feel invisible.