ParentStars Blog
Our blogs are for marketers involved in PR and influencer marketing in the parent space. Subscribe below.
What’s the secret to high engagement on Instagram?
For mum influencer Karen, it all started in July 2022 when Instagram changed their feed. She had been sitting pretty with 10,000 followers and 2% engagement. Brands were queuing up to work with her. Overnight hashtags stopped working, engagement fell and she began to feel invisible.
How much do mum & dad influencers charge on Instagram?
We conducted a survey of 200 influencers on the ParentStars database in February 2023 to find out how much they charge for posting on Instagram.
90% of mum & dad influencers charge to promote gifted products
In a sign that parent influencers are gaining more confidence in their marketing worth, a poll of UK mum and dad influencers on the ParentStars database shows that 90% now charge to promote gifted products and have no problem turning down products that pay little or nothing for their work.
How important is influencer marketing in 2023?
Influencer marketing is still ‘hot’ it appears. A quick whizz around trusted sources this week reveals the following... Rapid growth 88% of marketers will maintain or increase their investment in IM of which 17% will be trying it for the first time. Influencer...
Influencer Case Study: Bobbin Bicycles
Bobbin Bicycles Influencer Marketing Campaign had two main objectives; to raise brand awareness and to acquire branded Influencer Generated Content.
Mum Influencer Case Study: Hipp Organic
ParentStars was tasked with identifying influencer mums from their database from which HiPP Organic chose nine influencers to work with.