by ParentStars | Apr 28, 2025 | Dad Influencers, Mum Influencers
With all roads leading to the NEC Birmingham and The Baby Show next week (where ParentStars is the official ambassador partner agency) it’s a good time to profile some of the top mum influencers in the Midlands area; #brummymummy The list we’ve compiled comes not from...
by ParentStars | Apr 4, 2023 | Dad Influencers, Mum Influencers
We were curious about which brands our mum and dad influencers liked working with most and why. So we asked them. There were three main reasons given why they liked working with certain brands so much: Good communication Our mums love it when a brand...
by ParentStars | Mar 23, 2023 | Mum Influencers, Dad Influencers
For mum influencer Karen, it all started in July 2022 when Instagram changed their feed. She had been sitting pretty with 10,000 followers and 2% engagement. Brands were queuing up to work with her. Overnight hashtags stopped working, engagement fell and she began to...
by ParentStars | Feb 28, 2023 | Mum Influencers, Dad Influencers
We conducted a survey of 200 influencers on the ParentStars database in February 2023 to find out how much they charge for posting on Instagram. The results, as you’d expect, showed a steady increase in fees depending on the number of followers. Perhaps less...
by ParentStars | Jan 30, 2023 | Mum Influencers, Dad Influencers
90% of mum & dad influencers charge to promote gifted products In a sign that parent influencers are gaining more confidence in their marketing worth, a poll of UK mum and dad influencers on the ParentStars database shows that 90% now charge to promote...
by ParentStars | Nov 27, 2022 | Mum Influencers, Dad Influencers
Mum influencer poll reveals no concerns about Musk A quick straw poll amongst mum influencers on the ParentStars platform has revealed that the recent Musk stink at Twitter has not been a major concern to them. This is largely because 71% of mum influencers polled...
