by ParentStars | Mar 17, 2025 | Mum Influencers
New Unilever CEO Fernando Fernandez recently revealed plans to hire 20x the number of influencers in a major shake-up of marketing budget allocation. And he was specific on how he sees this new strategy working, using the example of two important Unilever territories:...
by ParentStars | Aug 15, 2023 | Mum Influencers, ROI
So who’s crushing it as a mum influencer in the UK? Here’s our list of the top ten UK mum influencers, in reverse order taken from the ParentsStars platform & database as of August 2023, calculated by follower count. The ParentStars platform and...
by ParentStars | Jun 13, 2023 | Mum Influencers, ROI
Measuring influencer marketing return on investment (ROI) can be challenging but it’s important for understanding the effectiveness and value of your influencer campaigns. Here are ten best practices to consider when measuring influencer marketing ROI: Clearly...
by ParentStars | May 16, 2023 | Mum Influencers
Smart influencer marketing folk in the parenting sector have long realised that mum influencers are a fantastic source of high quality branded imagery that can be used in many areas of their marketing activities. They also know, that it’s probably way cheaper to...
by ParentStars | Apr 28, 2023 | Mum Influencers
The irate South West airlines passenger who screamed at parents of a child who wouldn’t stop crying on a flight last week has been roundly criticised for his behaviour by mum influencers polled by ParentStars. Here’s what they said: @always.elliot_ One way to make a...
by ParentStars | Apr 4, 2023 | Dad Influencers, Mum Influencers
We were curious about which brands our mum and dad influencers liked working with most and why. So we asked them. There were three main reasons given why they liked working with certain brands so much: Good communication Our mums love it when a brand...
