by ParentStars | Mar 23, 2023 | Dad Influencers, Mum Influencers
For mum influencer Karen, it all started in July 2022 when Instagram changed their feed. She had been sitting pretty with 10,000 followers and 2% engagement. Brands were queuing up to work with her. Overnight hashtags stopped working, engagement fell and she began to...
by ParentStars | Feb 28, 2023 | Dad Influencers, Mum Influencers
We conducted a survey of 200 influencers on the ParentStars database in February 2023 to find out how much they charge for posting on Instagram. The results, as you’d expect, showed a steady increase in fees depending on the number of followers. Perhaps less...
by ParentStars | Jan 30, 2023 | Dad Influencers, Mum Influencers
90% of mum & dad influencers charge to promote gifted products In a sign that parent influencers are gaining more confidence in their marketing worth, a poll of UK mum and dad influencers on the ParentStars database shows that 90% now charge to promote gifted...
by ParentStars | Jan 12, 2023 | Mum Influencers
How important is influencer marketing in 2023? Influencer marketing is still ‘hot’ it appears. A quick whizz around trusted sources this week reveals the following… Rapid growth 88% of marketers will maintain or increase their investment in IM of which 17% will...
by 9wLh49 | Dec 16, 2022 | Case Study, Mum Influencers
Mum Influencer Case Study Bobbin Bicycles Bobbin Bicycles 2022 Influencer Marketing Campaign had two main objectives; firstly to raise brand awareness ahead of a busy Easter sales period and secondly to acquire branded influencer generated content (IGC) for use on...
by ParentStars | Dec 7, 2022 | Case Study, Mum Influencers
Mum Influencer Case Study Hipp Organic UK HiPP Organic is the UK’s number one organic baby food and milks brand. The Hipp family has pioneered organic farming for over 60 years, growing organic produce sustainably on their family farm for four generations. Objective...
