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Shaping the Future of Baby & Child Brands

Collaborating with leading creators to elevate your brand

Boost your brand’s presence in the competitive baby and child product market with influencer marketing.
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Parent-led Influencer Marketing

Are you ready to connect with influential mums who can elevate your brand and boost awareness of your products? At ParentStars, we specialise in parent-led influencer marketing, creating authentic partnerships with top creators who resonate with your target audience.

Our mission is to bring your brand to life through engaging, relatable, and impactful campaigns that drive real results. Whether you’re launching a new product, building brand loyalty, or expanding your reach, we have the expertise and connections to make it happen.

Fun fact – we’re proud to supply talented influencers to The Baby Show every year, helping brands like yours shine at one of the most exciting events in the parenting world!

Here’s how we ensure your campaign is a resounding success:

parentstars influencers

Partnering with Top Creators

1. Discovery: Finding Your Perfect Creators

We’ll help you identify the very best mum and dad influencers for your campaign. With access to our database of 2,000+ UK parent creators, you can filter by:

  • Age of child
  • Follower count
  • Engagement rate
  • Location
  • Platforms: TikTok and Instagram

We’ll send you a tailored shortlist—simply pick your favourites, and we’ll take it from there!

2. Campaign Management: Stress-Free Coordination

Once you’ve selected your influencers, our account managers handle it all:
Outreach and onboarding
Negotiating fees
Finalizing the number and type of posts for Instagram and TikTok
Every creator signs an agreement outlining terms to ensure smooth collaboration.

3. Creative Framework: Authentic Content That Works

Authentic Content That Works:

Our influencers create content in their unique style, guided by a creative framework and a brand brief. While we give them creative freedom, all posts are typically approved by your team before going live.

4. Tracking & Reporting: Real-Time Results

Our ParentStars Platform tracks every post in real-time, delivering performance reports whenever you need them—daily, hourly, or (almost) by the minute! Want to track sales too? Add discount codes to your posts for measurable results.

Ready to start?

Let’s make your influencer marketing campaign shine!

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