With all roads leading to the NEC Birmingham and The Baby Show next week (where ParentStars is the official ambassador partner agency) it’s a good time to profile some of the top mum influencers in the Midlands area; #brummymummy
The list we’ve compiled comes not from a hashtag search but from ParentStars’ meticulously curated database of 1500+ high quality UK parent influencers.
We’ve gone for micro-influencers – with less than 100K followers on Instagram. – so not famous people (yet), just very influential ones, particularly in the midlands area and typically will be seen as more real and authentic than macro-influencers (100K to 1M) which is reflected in the higher engagement levels their posts demand.
We’ve selected them by the midland region tag on our platform (other UK regions are available) and column toggled to see how they rank for both follower numbers and engagement on Instagram and TikTok. Our database also shows which social channels they are using and how many followers they have.
Of course most mum influencers use Instagram as their principle channel but mum and dad Tiktokkers are definitely on the rise and you can find an increasing number of them on our database. There are three of them on the list below, check out numbers seven, eight and ten.
The ages of the children of our ten top midlands influencers vary – we haven’t chosen just mums with babies (which we do for The Baby Shows). Age of child is also a selection option on our database – very useful if you’re selling bicycles for example – check out the case study of Bobbin Bicycles’ influencer marketing campaign here.
Not only can you select from the database but ParentStars is a fully fledged influencer marketing platform, enabling brands to check the progress of their campaign in detail, capturing all relevant posts and generating reports automatically.
Click here for a 1 min demo video of the ParentStar’s platform and database.
As so, with no further ado, here’s our list of ten top mum influencers/creators in the midlands:
1- @alexandcarterr
2- @livandjellybean
3- @amie_plus_three
4- @journeyof_maisonmorgan
5- @xxabylxx
6- @curlymummy
7- @laurenslittlefamily
8- @nikkicartin
9- @georgiaanneuk
10- @georgia_coady
For more information on working with midlands mum influencers or indeed to work specifically with any of the creators listed, contact us here.